Viacheslav (Slava) Barinov

Now in Cyprus

✳︎ Experience

✳︎ About

LinkedIn

LinkedIn

Arena

Arena

Read.cv

Read.cv

Loans in B2B Online
Banking @AlfaBank

Loans in B2B Online 
Banking @AlfaBank

Loans in B2B Online Banking @AlfaBank

Helping small businesses get the digital banking experience they deserve

Helping small businesses get the digital banking experience they deserve

Scope

Product Strategy, UI/UX, User Research, Prototyping, Design system

Role

Lead Product Designer

Years

2017 — 2019

Platform

Web

Users

Small Business & Entrepreneurs

Scope

Product Strategy, UI/UX, User Research, Prototyping, Design system

Role

Lead Product Designer

Years

2017 — 2019

Platform

Web

Users

Small Businesses & Entrepreneurs

Project Overview

I designed a digital home and easy application process for multiple B2B loan products (overdraft, credit, credit line, etc.) for the biggest private bank in Russia.

Challenge

Business point: Increase the loan portfolio for AlfaBank to earn on interests/commissions.

User point: As a business owner, I’d like to get extra money fast & easily to maintain growth or close the cash gap. But the total time between starting and ending the process of getting a loan is around 2 weeks.

Research & Discovery

First of all, I had to find the main pain points in User Journey and validate them. I was lucky to have access to the user support team, and their insights were really helpful.

In order to validate them, I conducted several in-depth interviews with our current and potential clients by going directly to a bank office. It helped to get the list of validated pain points:

First of all, I had to find the main pain points in User Journey and validate them. I was lucky to have access to the user support team, and their insights were really helpful.

In order to validate them, I conducted several in-depth interviews with our current and potential clients by going directly to a bank office. It helped to get the list of validated pain points:

First of all, I had to find the main pain points in User Journey and validate them. I was lucky to have access to the user support team, and their insights were really helpful.

In order to validate them, I conducted several in-depth interviews with our current and potential clients by going directly to a bank office. It helped to get the list of validated pain points:

☹︎ 1

You need to provide around 10 signed documents on paper via the bank office, even if it was a personal offer from bank

☹︎ 2

Clients had to visit a bank office 2+ times.

☹︎ 2

Clients had to visit a bank office 2+ times.

☹︎ 3

1-2 weeks of getting the product without any time frames.

☹︎ 3

1-2 weeks of getting the product without any time frames.

To figure out all the obstacles and missing points, I prepared the CJM with the whole process of getting a loan. It helped

I couldn’t find the exact version, but it was pretty much alike

I couldn’t find the exact version,
but it was pretty much alike

Boost it all faster

Boost it all faster

The whole development process takes months, so to ease the product introduction & application to the real customers, I crafted 40+ interactive PDFs that could be filled on a computer.

The whole development process takes months, so to ease the product introduction & application to the real customers, I crafted 40+ interactive PDFs that could be filled on a computer.

Let’s take an overdraft
as an example

Let’s take an overdraft as an example

☀︎

— What is overdraft?

— It's like a short-term loan that's always available.

After multiple iterations me and my team came up with a happy flow for our clients to get an overdraft, meticulously watching that every step of the journey is as easy as possible but still meets bank security standards.

What is overdraft?

☀︎

An overdraft is when a bank allows the business to spend more money than it currently has in the account, up to a certain limit.

It's like a short-term loan from the bank that the business has to pay back with some extra fees.

Solution

An all-in-one hub for all the things credit/loans matter where users can see all of the current products they use and their info, apply for some new ones, or check the personal offers the bank has to offer for them with only 15 min approval time.

Loan Products Hub

Overdraft Offer Page

Application Status w/ Next Steps

Application process flow

Application
process flow

Check the pre-scored overdraft personal offers

1

1.

In tight collaboration with my product owner we managed to fit a 15 page,
200+ fields application form inside these 3 screens

2

2.

Each step is thoroughly described

3

3.

Business loan screens for reference

Solution

Notification Center

Me and a team also implemented a crucial step in user communication — a Notifications Center with easy integration for other teams working on Internet bank.

Results

x3.6

x3.6

growth in overdrafts issued (Jan’ 18 → Dec’ 18)

15 min 7 days

15 min 7 days

Time to get an overdraft:
All done via online banking

3% → 56%

3% → 56%

of all overdrafts issued from digital channels

I really loved working and seeing stuff come to life in AlfaBank. But I found working on just one product non-stop a bit insufficient for me by that time… So I was lucky to get my hands on as many things as I could.

I really loved working and seeing stuff come to life in
AlfaBank. But I found working on just one product non-stop a bit insufficient for me by that time… So I was lucky to get my hands on as many things as I could.