ATM Redesign Initiative @AlfaBank

ATM Redesign Initiative @AlfaBank

ATM Redesign Initiative @AlfaBank

Building the foundation on successful
ATM product development

Building the foundation on successful ATM product development

Scope

Negotiations, UI/UX, User Research, Prototyping, Testing, Art Direction

Role

All kinds of Designer

Years

2019

Platform

ATM

Scope

Negotiations, UI/UX, User Research, Prototyping, Testing, Art Direction

Role

All kinds of Designer

Years

2019

Platform

ATM

Project Overview

I volunteered and redesigned ATM scenarios for button and touch interfaces, connecting its team with our in-house product design one for future cooperation.

Challenge

Business point: Streamline and integrate ATM product with other bank products to increase the consistency of experience throughout the products. Rise the NPS score and increase overall user loyalty.

User point: I want to complete ATM scenarios as fast and reliable as possible, but the experience feels outdated and laggy.

Problems

☹︎ 1

ATM team had no integration with the in-house Product Design team at all.

☹︎ 2

The interface didn’t change for over 5 years. Other banks had already polished their ATM UX, while AlfaBank’s ATM UX felt outdated.

☹︎ 3

Absence of UX testing on new ATM scenarios.

☹︎ 4

Inconsistency with the existing design system and guidelines

Solution

I volunteered, contacted and discussed the potential cooperation.

During the discussion I found out that the team were planning to release a new type of ATMs with a touch screen on the market, so I was right on time.

And in a team of 2 motivated designers, we built the foundation for the user scenarios of a touch screen ATM, while updating the designs of the current ATM scenarios in a process, improving them every way we could, including rewriting all the texts on 250+ screens with our in-house UX writer.

Solution

While designing for an ATM, it was crucial to test the interfaces on real life machines, as their display color gammut, brightness and the conditions they're placed define the output. So we managed to get a real ATM in office for testing purposes.

1.Entering your Pin Code

2.Main screen

3.Entering the amount screen

4.Getting the card

Result

Next year, AlfaBank’s ATMs got second place in ATM Customer Experience Rank 2020 an independent research by Markswebb, having outrun most of the competitors.

Next year, AlfaBank’s ATMs got second place in ATM Customer Experience Rank 2020 an independent research by Markswebb, having outrun most of the competitors.

And most importantly, the ATM product became supervised by our in-house product design team.

I left the company weeks before the complete rollout of a new interface on 2000+ ATMs.

Some random dear-to-my-heart concepts from my time being in Alfa-Bank

Some random
dear-to-my-heart concepts

Some random
dear-to-my-heart concepts

I really loved working and seeing stuff come to life in AlfaBank. But I found working on just one product non-stop a bit insufficient for me by that time… So I was lucky to get my hands on as many things as I could.

I really loved working and seeing stuff come to life in
AlfaBank. But I found working on just one product non-stop a bit insufficient for me by that time… So I was lucky to get my hands on as many things as I could.